How Freedom 251 is a brilliant marketing gimmick
With the sale having gone viral and hopefully millions of potential buyers now aware of the brand, Ringing Bells has achieved what even a big-ticket ad campaign couldn't have got it But first, if you think the Freedom 251 pricing is too good to be true, give yourself a pat on the back for managing to stay rational. Yes, you very well deserve it, especially when frenzied buyers queued up so desperately that it ended up pumping traffic at the rate of 600,000 hits per second as per a notice put up by the website itself. Everybody, from an iPhone owner to a Samsung lover or a Xiaomi enthusiast or Micromax supporter decided to give it a try, even if just for the fun of it. After all, to many of the users, the price of the phone at Rs 251 is petty change, even after adding shipping charges of Rs 40 or so. A huge debate is raging on in the mainstream tech media as well as on the social media as to how Ringing Bells—the maker of Freedom 251—is going to break it even, forget earni